What First-Time Buyers Should Know About Pure Gold Jewelry

Stepping into the world of gold jewelry for the first time can feel overwhelming. Between karat numbers, price points, and countless styles, it can be hard to know where to start—or what really holds its value.

At Menē, we believe that buying jewelry should be as transparent as it is beautiful. That’s why we craft every piece from 99.99% pure 24k gold, allowing first-time buyers to not just own jewelry, but to own a real, measurable asset.

Here’s what every first-time gold jewelry buyer needs to know before making their first purchase.

Understand Gold Purity: 24k vs. 18k vs. 14k

Most jewelry on the market is not pure gold.

• 14k Gold = 58.3% gold, 41.7% base metals
• 18k Gold = 75% gold, 25% base metals
• 24k Gold (Menē) = 99.99% pure gold

When you buy 24k gold jewelry, you are paying for the highest purity possible - meaning you are acquiring something with lasting intrinsic value. Lower karat jewelry contains alloys that can tarnish, lose luster, and have a lower resale value. Most importantly, those pieces will not hold the prevailing market price of the metal that creates the enduring value.

Look for Transparent Pricing

One of the biggest pitfalls first-time buyers face is hidden markups. Traditional jewelers don't tell you what their markup is, so they can charge a very high markup above the intrinsic value of the metal.

Menē takes a radically transparent approach. Each piece is priced based on:

1. Weight of gold (measured in grams)
2. Daily international spot price of gold
3. A clear design and crafting fee

This lets you see exactly what you’re paying for and track the value of your jewelry over time in real-time in your account.

Learn to Calculate Gold Value

A simple formula helps you know what your jewelry is really worth:

Metal Weight (grams) × Spot Price per Gram × Purity (%) = Intrinsic Value

Example:

• 10g 24k gold piece × $77/gram × 1.0 = $770 intrinsic value

With Menē, that calculation is made transparent for you and easily displayed in your account.

Choose Jewelry That Holds Its Value

For first-time buyers, it’s important to know that not all jewelry is an investment.

• Traditional jewelry usually depreciates immediately after purchase.
• Menē jewelry is designed as a store of wealth, retaining its material value and appreciating with the gold market.

This means your first gold purchase isn’t just an accessory, it’s a wearable savings account.

Start with Everyday Essentials

When building your first collection, choose versatile, timeless pieces:

• Classic 24K Gold Chains for layering or solo wear
• Rings that can be stacked or worn alone
• Minimalist Pendants for a personal, symbolic touch

These timeless pieces form the foundation of a collection you can grow over time, each new addition adding beauty and value. Each piece is designed to be worn together, allowing you to showcase your unique style.

Why First-Time Buyers Choose Menē

Menē is more than a jewelry brand, we are restoring the link between jewelry and savings. Our clients love that every purchase is:

• Pure 24K gold or pure platinum
• Ethically sourced and crafted
• Priced with full transparency
• Trackable in real-time for its intrinsic value

For first-time buyers, this creates confidence that every gram of gold is both a luxury and an investment. You can feel good about your purchase.

Take the First Step

Your first gold purchase should be something you love and something that lasts. With Menē, you can have both jewelry that is as financially sound as it is beautiful.

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