Pure Platinum vs. 24k Gold: Which Precious Metal Should You Invest In?
Aug.7.2025
When it comes to choosing fine jewelry that holds its value, two precious metals stand above the rest: gold and platinum. Both are beautiful, rare, and timeless; but which one makes the better investment?
Whether you're buying your first piece or growing a collection, this simple guide will help you understand the key differences between 24k gold and platinum jewelry and which metal may be right for you.
The Menē Difference vs. Traditional Jewelry
| Feature | 24K Gold (Menē) | Platinum PT999 (Menē) | 18K Gold (Traditional) | Sterling Silver (Traditional) |
|---|---|---|---|---|
| Purity | 99.99% pure (24 karat) | 99% pure | 75% gold, 25% base metals | 92.5% silver, 7.5% copper |
| Color | Rich, deep yellow | Silvery-white | Softer yellow | Bright white |
| Weight & Feel | Light, warm feel | Heavier, dense | Moderate weight | Lightweight |
| Tarnish Resistance | Will not tarnish | Will not tarnish | May tarnish slightly | Tarnishes over time |
| Hypoallergenic | Yes | Yes | Sometimes (may contain nickel) | Often not (contains copper) |
| Value Tied To | Daily gold market price | Daily platinum market price | Discounted gold value | Low resale value |
| Common in | Investment jewelry | Investment jewelry | Traditional jewelry | Costume & entry-level fine jewelry |
| Price Stability | High | Moderate to high | Moderate | Low |
Both metals are rare, beautiful, and durable—but they have slightly different personalities. 24k gold offers a warm, classic glow, while pure (PT999) platinum gives off a sleek, modern elegance.
Which Metal Holds Its Value Better?
At Menē, all jewelry is made with investment-grade purity, which means each piece holds real, measurable value that rises or falls with the global spot price.
- Gold has been a trusted store of wealth for thousands of years. It’s more widely traded and tends to be more stable in value.
- Platinum is rarer in nature, and its price can swing more depending on industrial demand (like automotive and technology industries). When demand surges, platinum prices can rise rapidly.
Both metals are excellent for investment, and each piece from Menē includes the exact weight and metal content so you can track its value in real time.
How to Calculate Investment Value
It’s easy to check what your jewelry is worth:
Metal Weight (grams) × Live Spot Price = Intrinsic Value
For example, a 10g 24K gold chain × $77/gram = $770 in gold value. A 10g platinum band × $45/gram = $450 in platinum value
With traditional jewelers, you often pay for design markups, not the metal. With Menē, you’re paying for the actual gold or platinum inside your piece since we sell by gram weight.
Should You Invest in Gold or Platinum Jewelry?
| If You Want | Choose |
|---|---|
| Long-term price stability | Gold |
| A heavier, modern feel | Platinum |
| A warm, timeless color | Gold |
| A cooler, sleek look | Platinum |
| Portfolio diversification | Both |
Many Menē customers choose both metals. 24k gold for its historic stability, and pure platinum for its rarity and its current growth in value.
Why Menē Jewelry is Different
Unlike traditional luxury brands, Menē makes jewelry that’s built to grow in value. Our pieces are crafted from 24K gold or pure platinum, priced transparently based on real-time market value, and designed to be wearable stores of wealth.
When you buy Menē, you’re not just wearing jewelry, you’re investing in a tangible asset that will have everlasting value.
Discover your next investment and grow your collection.
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