TORONTO – February 11, 2019 – Menē Inc. (TSX-V:MENE) (“Menē” or the “Company”), an online 24 karat jewelry brand, today launched Menē x I+V, the Company’s first limited edition Menē x jewelry collection designed in collaboration with world-renowned fashion photographers Inez Van Lamsweerde and Vinoodh Matadin (“Inez & Vinoodh”), with a campaign conceived, directed, and shot by Inez & Vinoodh.
The Menē x I+V campaign features Menē x I+V pieces donned by Inez & Vinoodh’s son Star Matadin, Princess Maria-Olympia of Greece, model Oslo Grace, actress Margaret Qualley, model Benj Draper, and several celebrated artists, including: Boychild, Casey Legler, and Conie Vallese.
"Inez & Vinoodh immediately embraced Menē's philosophy, which is firmly grounded in our passion for craftsmanship and purity. Working with them has been a true pleasure and a constant source of enlightenment,” said Menē Inc. Co-Founder and Chief Artistic Officer Diana Widmaier Picasso. “We feel very privileged to present the Menē x I+V jewelry collection."
The signature Menē x I+V design, “VISAGE DANS UN CERCLE, 2019”, celebrates the union of Inez & Vinoodh and their son Charles Star. Each beautifully crafted object, a token for all unbreakable bonds, bears their symbols: the star shaped eye is for Charles Star, the nose is shaped like the V in Vinoodh, and the mouth is the capital letter I for Inez.
Menē x I+V is available for sale at mene.com/x.
Menē x I+V campaign images can be downloaded here.
About Menē Inc.
Menē crafts pure 24 karat gold and platinum jewelry that is transparently sold by gram weight. Through mene.com, customers may buy jewelry, monitor the value of their collection over time, and sell or exchange their pieces by gram weight at prevailing market prices. Menē was founded by Roy Sebag and Diana Widmaier-Picasso with a mission to restore the relationship between jewelry and savings. Menē empowers consumers by marrying innovative technology, timeless design, and pure precious metals to create pieces which endure as a store of value.
For more information about Menē, visit mene.com.
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