Forget buyer’s remorse: with the price of gold rising year-on-year, the customers of fine jewelry brand Menē have nothing to regret. And if they do, they can always sell it back — at market price.
“We launched as an idea on a napkin,” quipped cofounder Roy Sebag, an Israeli-Canadian entrepreneur who previously launched precious metal savings and payments platform GoldMoney.
Prior to meeting chief artistic director Diana Widmaier Picasso, he’d been mulling the idea that “jewelry had lost this position as a store of enduring value.”
“For most of human history, jewelry had some kind of intrinsic value, be it the jewelry passed on by a grandmother or the artifacts in all the great museums. But over the last couple of years, the brands I felt were tasked with the responsibility of [making such jewels] were stretching that relationship and seeing whether jewelry was more a seasonal form of expression or a discretionary item,” he said.