Around the corner, Diana Picasso, scion of the great painter, presented her novel jewelry concept – Menē. An entirely online brand, where clients are charged the exact raw material price of any gold or platinum object they buy, plus 20% to 30% for the design.
Scanning Menē’s website, the price literally varies as the price of gold rises and falls on bullion markets.
In just three years, Menē has built a loyal following, selling annually 30,000 pieces for turnover of $30 million.
“We want customers to appreciate fine jewelry, and at a fair price,” smiled Diana.
None of this would matter if the designs were not good. Fortunately, Menē offers some great link chains; Giacometti-like mini figures on pendants; stylish rope-shaped rings and even a chess set, in either gold or platinum.
