Menē Investors

About Menē

Menē’s mission is to restore the link between jewelry and savings. We design, manufacture, and retail 24 karat gold and platinum jewelry that is transparently sold by gram weight. Cherished by tens of thousands of customers worldwide, Menē jewelry not only delights aesthetically, but also provides compelling long-term investment value. Menē was founded by Roy Sebag and Diana W. Picasso and its stock trades on the Toronto Venture Exchange and the U.S. market under symbols: (TSXV:MENE, US:MENEF).

“Following a golden rule of only using ultra-pure 24 karat gold and pricing it to the value of the market without adding a big margin for design, … Menē is revolutionizing the gold business.”

“Just as transparency has become a hot topic in fashion, … Menē, a new jewelry brand, has pared jewelry back to its elements and aligned prices with weight.”

Large Global Market Ripe For Disruption

Gold jewelry accounts for around 60% of the global gold demand. Each day, nearly $1 billion worth of jewelry is purchased as a token of love or remembrance, or as a form of personal expression. Like any other industry, jewelry is increasingly being purchased online.

Unlike the vibrant and long-established jewelry industry in the East, where $100 billion of high-karat jewelry is sold transparently by gram weight each year, the average item of jewelry sold by western brands loses from 80% to 90% of its value at the time of purchase. The Western Jewelry industry is highly consolidated, with 30% of the market controlled by the top 10 brands. There is a systematic dilution of precious metal content, and pure 24 karat gold is not offered by any of the leading players.

Menē – The Name

The philosophy driving our business model is the restoration of the historic 24 karat gold and platinum jewelry standard which originated in ancient Mesopotamia. The word Menē (pronounced “men-NEY”) is an ancient Aramaic word, meaning a unit of gold which functioned as money for 4,000 years.

Unique Business Model

Our business model is supported by four principles that are completely at odds with the modern jewelry industry:

We are the first jewelry brand to sell only 24 karat gold and platinum jewelry without diamonds, alloys, or anything else which may confuse consumers about the true weighted value of the jewelry.

We are the only jewelry company in the world that prices our jewelry by gram weight while transparently disclosing our profit margins.

The majority of the purchase price for each piece of jewelry is preserved as a long-term investment in gold or platinum. Our design and manufacturing premium is roughly 30% of each piece's total value.

We are the only jewelry company that stands by our product with a lifetime buyback program. Our customers may sell their Menē jewelry back at any time at the prevailing market prices for precious metals.

More Than a Jewelry Brand

We are disrupting the western jewelry market with a unique concept of “investment jewelry”. Like a share of stock, a piece of real estate, or artwork, Menē jewelry has an objective weighted value which can be easily calculated at any moment. This also means that Menē jewelry lasts forever as a store of enduring value and can even appreciate with the price of precious metals.

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Direct-to-Consumer

$1.1M

Gross Profit
Q1 2024

$0

Average Order Value
Q1 2024
Learn More

Loyal and Growing Customer Base

Our customer base is highly diverse in terms of geography and demographics. In just four years since our launch, we have sold jewelry to customers in 50 U.S. States, 10 Canadian provinces, and more than 60 countries all without a single physical store. We are proud of the fact that the jewelry we have sold to our customers is worth more today than at the time of original purchase.

GoldPlatinumBoth

+82.42%

100%

We transparently share our sales activity and customer demographics in real-time and this data shows that our earliest customers have generated more than 20% total return on their Investment Jewelry.

View real-time customer returns and stats

Consumer Satisfaction and Reviews

65% of our total sales are attributed to returning customers during our most recent reported fiscal quarter. Over 37,000 verified reviews are registered on our website. Here is just a small sampling of these independent reviews:

Authentic Brand, Designs by Picasso and Moon

While our business model is inspired by the Eastern jewelry market, we are a western brand with modern designs that appeal to the modern consumer including across all demographic segments. Our world-class design team is based in Paris, France and is headed by our co-founder, Diana W. Picasso (the granddaughter of Pablo Picasso) and Sunjoo Moon (an alumna of the Louis Vuitton Group, Missoni, and Kenzo).

Mene Creative Director Sunjoo Moon (L) and Co-Founder Diana W. Picasso (R)

A Vertically Integrated Powerhouse

Menē is 100% vertically integrated from technology, design, manufacturing, fulfilment centre, to marketing, direct-to-consumer sales, and customer support. This strategy not only gives us powerful economics and in-dept expertise that is difficult to replicate, but also allows us to provide bespoke customer care deepening our global customer relationships.

Mainstream Press Coverage

Since Menē has launched, the company has received wide-ranging endorsement from the mainstream press. Interestingly, the luxury and fashion worlds have begun to take notice and make predictions about the company’s future.

Founder-Led Management Team Focused on Future Growth

Roy Sebag

Roy Sebag founded Menē Inc. in 2017 and remains the central figure behind its corporate direction, vision, culture and product development.

Diana Widmaier Picasso

Diana W. Picasso co-founded Menē and oversees designs and the artistic direction of the company.

Why Invest

Menē Inc. (TSXV: MENE, OTC: MENEF) is a uniquely positioned company that is disrupting the global jewelry industry. We are offering a revolutionary new way to think about jewelry, changing the current paradigm which has dominated the industry for the past half-century. With each day that passes, our brand builds lasting relationships with a global base of passionate and loyal customers without the need for physical stores or heavy overhead.

Menē is well-funded with an underwritten funding round led by the $60 billion investment bank Canaccord Genuity, which secured up to $130 million in growth capital for Menē Inc. to build its inventory and grow its business in the years to come. With 81% of the company held by insiders, Menē Inc. is focused on delivering long-term value for both customers and shareholders.

Financials at a Glance

Strong, Consistent Revenue Growth

IFRS Adjusted Revenue

Key Performance Indicators

Average Order Value
Total Shareholders' Equity

Forward-Looking Statements

This investor relations page contains certain “forward-looking information” within the meaning of applicable Canadian securities laws that are based on expectations, estimates and projections as at the date of the publication of this page.

Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information.

This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others, the global economic climate; dilution; the Company’s limited operating history; future capital needs and uncertainty of additional financing; the competitive nature of the industry; currency exchange risks; the need for the Company to manage its planned growth and expansion; the effects of product development and need for continued technology and manufacturing change; protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry; network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to personnel; reliance on key personnel; global economic and financial market deterioration impeding access to capital or increasing the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law.

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