When gold is discovered in nature, it is found as 24K, pure and undiluted. Pure gold is a unique element that never tarnishes and maintains its radiance and luster forever. Hypoallergenic and antimicrobial, it is universally wearable. Menē jewelry is crafted from that very same gold; its color and density is instantly experienced by human touch and sight. Other jewelry branded as “fine” is diluted via a man-made chemical process known as “alloying” (< 24K). Alloys not only will tarnish, but also look and feel fundamentally different.