Our Mission

24 Karat Purity

Menē jewelry is crafted from pure 24 karat gold or platinum, the same form that these precious metals are found in nature. The difference in purity over man-made chemical alloys of 14-18 karats (58%-75%) is instantly observed and felt. It also means our jewelry will never tarnish, is hypoallergenic, and antimicrobial.

This commitment to purity is also the reason why we do not craft jewelry made of “rose gold” or “white gold”. These two industry inventions are man-made alloys that dilute the gold with copper or nickel – abundant metals that tarnish over time due to oxidization.

There is a myth that jewelry cannot be crafted from pure 24 karat gold due to its softness. While it is true that pure gold is more malleable than other metals and may contour to your body, gold is indestructible. This special quality can only be understood when experienced physically, leading to an appreciation of this authentic purity as superior to any element in nature.

Radical Transparency

The precious metal weight and value are almost never disclosed. This lack of transparency is what enables modern jewelry brands to earn up to 80% of the original purchase price as revenue and is why modern jewelry fails to maintain its value.

Menē jewelry is sold by the gold and platinum weight value plus a transparent design and manufacturing premium. This premium is approximately 30% of the total value of each item. The result: a $500 Menē ring will have at least $385 in gold or platinum value at the time of purchase while $115 is the revenue earned by Menē.”

Store of Enduring Value

The modern jewelry industry has ascribed nonexistent intrinsic value to diamonds and gemstones, causing consumer confusion when it comes to what is truly rare in nature. Diamonds and gemstones are merely crystals of Carbon (C), one of the most abundant elements, and Aluminum Oxide (Al₂O₃). Sadly, diamonds have played an important role in the declining value and increased price subjectivity of modern jewelry.

By avoiding gems and diamonds, the pieces we design are homogenous as pure gold and platinum leaving no doubt as to their long-term precious metal value. As the value of Menē jewelry is essentially a weight of pure precious metals, the jewelry can be exchanged or sold in the future as easily as it was purchased. We stand behind this value by offering the Menē Guarantee which allows you to sell or exchange your jewelry at the daily precious metal value minus a 10% fee. We also provide an innovative dashboard to keep track of your collection's real-time value.